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Grow Your Business Online with Local Search Marketing

In today's digital world, 78% of local-based searches on a mobile device end in purchases being made offline. This means both new and existing customers are looking to find your business information they need using Google, Bing, Apple Maps, other popular directories, and search engines.

Your customers’ online search behaviors make a robust digital presence a no-brainer. But if the information customers find is inaccurate or not even visible, it can limit the ability to grow your self-storage operation.

Local Search is Important to Your Customers

Many self-storage operators don’t realize how common it is for customers to find inaccurate information about their businesses online. Although information like facility name, address, and phone number may be accurate on the company’s website, other sites – like search engines and online directories – frequently contain outdated or inaccurate information.

These inaccuracies occur because online listings pull information from other online sources. In some cases, customers have the ability to edit the information they post about your business, creating discrepancies that spread across the internet and give bad information to the customers who search for your business online.

Customers are looking to find business information, call you, or visit you in person. To ensure online users are finding the most useful and accurate information there are a few must-haves:
  • Claim and manage the most popular online directories
  • Optimize local listings with business categories, facility photos, and content
  • Suppress duplicate information to avoid confusion with Google
  • Update new business information and hours as needed
  • Manage data-cleanup to ensure consistent information

3 Ways Local Search Benefits Your Business

To capture leads and customers that are looking for self-storage, it’s important that online users are able to find your business information no matter where they search. Since 35% of traffic comes from the Maps section of Google results pages, there are many benefits to having Local Search as part of your marketing strategy:

1.

Creating Visibility

In the self storage industry, convenience is one of the major factors customers weigh when deciding who to store with. Since this is the case, online users rely on the Maps section of the Google search page to help with their decision making. If you don’t invest the time and money into Local Search, you automatically lose the potential customer that uses Maps to find business information or make a purchasing decision. The most important step in Local Search is getting your Google My Business page claimed and verified. Once you complete that step, you’re going to want to optimize it to show users why they should choose you over your competitors.

2.

Building Google Trust

To be successful online you have to build trust with the #1 most used search engine. Gaining trust with Google must be a top priority for any business in order to compete online. Google uses relevance, distance, and prominence to determine which self storage facility to present a user. When it comes to determining relevance and prominence, Google needs to have consistent and accurate information across the web that it can trust before deciding how to you rank you among other storage facilities. Every time information is inconsistent, Google loses a little more trust in that business.

3.

Generating Reviews

The user is more powerful than ever when it comes to the success or failure of your facility. Online shoppers trust online reviews as much as they would a referral from a friend, this means people are looking at reviews as a decision-making factor in whether to store at your facility. The first step in generating reviews is asking your customers to provide feedback online. Remember though, reputation management is something that occurs not only online, but offline as well. Providing customers with a great experience prevents a lot of headaches in the future and give your tenants a reason to leave positive feedback online. Don’t forget to respond to the positive and negative reviews to let your customers know that you appreciate their feedback and take any negative comments offline!

WHAT OUR CUSTOMERS SAY ABOUT US

4.65 Average Star Rating Viewing 1 of 25
David Segal
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Automatit has been a great company to work with. They are incredibly responsive and friendly. I am very impressed with their company and all the people who I interact with there.
David Allan
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Automatit has been a great partner to work with and helped us put together a top notch website. They've been responsive to our questions and minor maintenance issues and have been a great partner over the last 5 years. Thank you!
Michael Tsouroupakis
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I recently redesigned my website and Automatit did the work for me. They were excellent especially Victoria who led the project from start to finish. Overall I'm very happy and I highly recommend them. Thank you for everything.
Maria Arcenas
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We are very satisfied with the new website Automatit created for Aliso Viejo Self Storage. Automatit's staff gave the best customer service!Thanks to everyone involved in this project.
Franklin Young
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Highway 5 Self Storage
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We are so pleased with Automatit. They were helpful and made it so easy for us. There very creative and will walk you through the project from beginning to finish. There knowledge and customer service is awesome.
Kelley Reever
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We are so happy with our new website! Thanks Automatit!
Neil Kadakia
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Heather and Kelly from Automatit were very friendly, courteous, and their customer service was top-notch. They were patient through our yearlong process to complete our website and worked with us to create a website we're happy with. I would recommend their service to other self-storage business owners. Cheers!
Nancy Persico
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Stacie Maxwell
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If you are looking for a web team to truly take you to the top with expert advice, beautiful design, and data-driven results, then Automatit, Inc. is definitely your A-Team.
James Nault
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Sira Lawless
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Michael McDaniel
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martin westbrook
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I’m am very pleased with the Automatit team in the development and implementation of my self-storage website!
Tom Leddy
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Excellent partner with my business. They have had a major impact on the growth as customers search over the internet.
Jeff Romlein
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The dedicated team at Automatit did an excellent job at redesigning our Stadium Self Storage website making it clean, modern and easy to navigate. They integrated seamlessly into our unit management software, allowing us to publish our rates to the web, as well as rent and reserve units online. If you are in the self storage business, and want a successful web presence, then you need Automatit a... Read More
The dedicated team at Automatit did an excellent job at redesigning our Stadium Self Storage website making it clean, modern and easy to navigate. They integrated seamlessly into our unit management software, allowing us to publish our rates to the web, as well as rent and reserve units online. If you are in the self storage business, and want a successful web presence, then you need Automatit as your partner.
Amelia Sholar
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Our experience with the Automatit team has been exceptional at every level. They have been incredibly responsive and exceeded our expectations with our new website design. I would highly recommend working with them for self storage web design.
Harold Panciera, Jr.
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Over the past 2 months, I have been working with Automatit to develop our new website. It went live recently and I want to share that it was a pleasurable experience to work with them. Their team is comprised of highly qualified, professional people and all have an abundance of sincere caring to please the customer. Having owned numerous businesses throughout the U.S. over the past 41 years, I kno... Read More
Over the past 2 months, I have been working with Automatit to develop our new website. It went live recently and I want to share that it was a pleasurable experience to work with them. Their team is comprised of highly qualified, professional people and all have an abundance of sincere caring to please the customer. Having owned numerous businesses throughout the U.S. over the past 41 years, I know the critical importance of those qualities to a successful business. While there may a bit more fine tuning to do, I am very pleased with our website.
Jacqueline Feldman
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Automatit is a great company to work with! Their staff is very friendly, and their customer service is top of the line! They always go above and beyond when answering questions or making updates to our website, and they are very timely. Highly recommend!
floyd hubbell
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I've been a customer for many years. They do a great job with my website and SEO!
G Dog
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Sean Barron
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The team at Automatit has been a pleasure to work with over the past year. From web design to SEO to tech help, they are first rate. They are attentive, responsive and really care about serving the customer to the best of their ability. I look forward to a long and prosperous relationship.
Brad North
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I've worked with Automatit for years and they've been great to work with. They seem to always be on the cutting edge of driving internet traffic to our stores through optimizing our Search Engine Optimization and Paid Search Programs. They have become my #1 source for lead generation!
A Schillinger Self Storage
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Excellent service..very attentive to individual needs..I highly recommend them!!! Jim Tucker
Ann Winston
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We highly recommend Automatit. They helped us design an attractive and easy-to-navigate website for our self storage business. When we request changes, they are quick to respond. Most importantly, the website functions really well, with a large portion of our customers making reservations for rentals on the website.

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