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Reputation Management for Self-Storage Operators

Online reviews are the digital version of word-of-mouth advertising. Whether you know it or not, people are posting reviews of your self storage business online with Google, social media channels, and other local directory listings. Like word-of-mouth, those reviews impact a customer’s buying decision and who they choose to store with.

Even one negative review translates to a loss of real dollars for your business, so it’s in your best interest to proactively monitor and improve your company’s online reputation. But with more than a billion websites scattered across the internet, how can you identify negative reviews and improve your operation’s online image?

The challenge of managing your self-storage facility’s reputation online

Online reviews have rapidly gained the trust and attention of consumers and impact how people shop online. According to a 2018 survey of local consumers, 84 percent of consumers trust online reviews as much as a personal recommendation – despite the fact that they rarely know the person who left the review.

Why do consumers and business buyers put so much trust in online reviews? Because they know the business that is being reviewed has no control over the content. When people post a review on a third-party site, they are free to say whatever they like about your company.

Although the independent nature of online reviews generates trust with customers, it also presents serious challenges for your self-storage operation. It can take 19 five-star reviews to offset average star rating created by a single one-star review. Additionally, Google considers online reputation a factor when ranking businesses. Companies with poor online reputations often struggle to garner attention in local search results.

There’s a lot riding on your online reputation – and that means you need to take steps to manage both the quantity and quality of the reviews that customers post about your business. Although it may be impossible to delete negative reviews from third-party sites and directories, you can counter their impact by soliciting a high volume of positive reviews from satisfied customers and make sure to respond to those negative reviews in efforts to show online users you’re involved in making a potentially wrong situation right.

Improving your online reputation requires the right technology

Google advises businesses to respond to all reviews (even negative ones) in a kind, courteous manner. In some cases, a sincere response can turn a negative review into a positive one. If it doesn’t, the simple fact that you took the time to respond to the reviewer will build trust with other potential customers and online shoppers.

But while interactions with reviewers are important, it’s important to have a technology-based strategy to significantly improve your business’ online reputation. Fortunately, there’s no shortage of solutions on the market. There are tools that allow you to automatically send review requests via email or SMS messaging to your tenants after they move-in. User a service to help you manage this type of review generation campaign can ensure consistency of outgoing requests and save staff time from having to manually request reviews on their own.

Here are some important steps to take as you create a strategy for managing your online reputation:

  • Proactively monitor reviews and use a tool that automatically notifies you when a negative review is posted about your business.
  • Use a tool that helps you manage reviews from all different channels in one online dashboard, centralizing all of your operation’s online reputation management activities in a single location.
  • Ask for reviews from new and existing customers, and aim to respond to reviews posted on Google, Sparefoot and other sites within 48 hours.
  • Promote and display your positive reviews on your website and other marketing materials to help build instant credibility.

In life and business, your reputation is everything. Don’t leave your company’s online reputation to chance. With an online reputation management solution tailored to the needs of the self-storage industry, you can improve the quality and quantity of reviews about your self-storage operation – and gain the trust of Google as well as your customers.

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Automatit has been a great company to work with. They are incredibly responsive and friendly. I am very impressed with their company and all the people who I interact with there.
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Automatit has been a great partner to work with and helped us put together a top notch website. They've been responsive to our questions and minor maintenance issues and have been a great partner over the last 5 years. Thank you!
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We are so pleased with Automatit. They were helpful and made it so easy for us. There very creative and will walk you through the project from beginning to finish. There knowledge and customer service is awesome.
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Heather and Kelly from Automatit were very friendly, courteous, and their customer service was top-notch. They were patient through our yearlong process to complete our website and worked with us to create a website we're happy with. I would recommend their service to other self-storage business owners. Cheers!
Nancy Persico
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If you are looking for a web team to truly take you to the top with expert advice, beautiful design, and data-driven results, then Automatit, Inc. is definitely your A-Team.
James Nault
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martin westbrook
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I’m am very pleased with the Automatit team in the development and implementation of my self-storage website!
Tom Leddy
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Excellent partner with my business. They have had a major impact on the growth as customers search over the internet.
Jeff Romlein
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The dedicated team at Automatit did an excellent job at redesigning our Stadium Self Storage website making it clean, modern and easy to navigate. They integrated seamlessly into our unit management software, allowing us to publish our rates to the web, as well as rent and reserve units online. If you are in the self storage business, and want a successful web presence, then you need Automatit a... Read More
The dedicated team at Automatit did an excellent job at redesigning our Stadium Self Storage website making it clean, modern and easy to navigate. They integrated seamlessly into our unit management software, allowing us to publish our rates to the web, as well as rent and reserve units online. If you are in the self storage business, and want a successful web presence, then you need Automatit as your partner.
Amelia Sholar
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Our experience with the Automatit team has been exceptional at every level. They have been incredibly responsive and exceeded our expectations with our new website design. I would highly recommend working with them for self storage web design.
Harold Panciera, Jr.
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Over the past 2 months, I have been working with Automatit to develop our new website. It went live recently and I want to share that it was a pleasurable experience to work with them. Their team is comprised of highly qualified, professional people and all have an abundance of sincere caring to please the customer. Having owned numerous businesses throughout the U.S. over the past 41 years, I kno... Read More
Over the past 2 months, I have been working with Automatit to develop our new website. It went live recently and I want to share that it was a pleasurable experience to work with them. Their team is comprised of highly qualified, professional people and all have an abundance of sincere caring to please the customer. Having owned numerous businesses throughout the U.S. over the past 41 years, I know the critical importance of those qualities to a successful business. While there may a bit more fine tuning to do, I am very pleased with our website.
Jacqueline Feldman
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Automatit is a great company to work with! Their staff is very friendly, and their customer service is top of the line! They always go above and beyond when answering questions or making updates to our website, and they are very timely. Highly recommend!
floyd hubbell
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I've been a customer for many years. They do a great job with my website and SEO!
G Dog
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Sean Barron
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The team at Automatit has been a pleasure to work with over the past year. From web design to SEO to tech help, they are first rate. They are attentive, responsive and really care about serving the customer to the best of their ability. I look forward to a long and prosperous relationship.
Brad North
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I've worked with Automatit for years and they've been great to work with. They seem to always be on the cutting edge of driving internet traffic to our stores through optimizing our Search Engine Optimization and Paid Search Programs. They have become my #1 source for lead generation!
A Schillinger Self Storage
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Excellent service..very attentive to individual needs..I highly recommend them!!! Jim Tucker
Ann Winston
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We highly recommend Automatit. They helped us design an attractive and easy-to-navigate website for our self storage business. When we request changes, they are quick to respond. Most importantly, the website functions really well, with a large portion of our customers making reservations for rentals on the website.

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