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Why User Experience Is Important for Your Self Storage Website

According to Automatit client data, 4 out of 5 self storage reservations are made over the phone. Your marketing efforts on search engines, signage, and elsewhere lead many users to call your business directly. The great news is that when compared to web leads, calls tend to convert 10 to 15 times more often. Considering this large number of potential tenants likely to reach out and convert by phone, not tracking your calls means putting yourself at risk to miss those conversions.

What is User Experience (UX)?

User experience is a principle that web designers and digital professionals rely on to guide the development of a website. When done well, UX increases customers’ satisfaction with the website by ensuring ease of use and enhancing customers’ interactions with your self-storage operation.

UX concepts focus on understanding users’ preferences as well as their abilities and limitations. For example, if your web design strategy doesn’t consider the navigational or display requirements of mobile users, the user experience suffers because it fails to address the limitations of customers accessing the site via smartphones.

Ultimately, a website design process that leverages UX concepts serves valuable and meaningful content to users in the most convenient and accessible way possible.

Peter Morville, a widely respected pioneer in information architecture, describes UX’s ability to deliver value with the User Experience Honeycomb – a visual representation of the qualities that improve the value of your website for users. The cells of the honeycomb include:

  • Useful – The content on your website engages your customers by addressing their actual needs and answering their most important questions.
  • Usable – Customers should find your website convenient and easy to use. They shouldn’t have to execute complex tasks to achieve simple outcomes.
  • Desirable – Design elements (images, corporate identity, brand features, etc.) should be consistent and appeal to users’ emotions.
  • Findable – It should be easy for users to find and navigate the content they are looking for when they visit your website.
  • Accessible – People with disabilities (e.g., visual, cognitive, movement, social, etc.) must have the ability to access and interact with your website.
  • Credible – In addition to understanding the content you present, users must be able to trust and believe the information you provide to them.

User experience (UX) design is not the same as user interface (UI) design. While UI design focuses primarily on the look and visual appearance of the site, UX design focuses on customers’ ability to use the site in a way that maximizes value and meaning.

Why UX Matters to Your Self-Storage Business

First-rate UX design isn’t a luxury for self-storage operators – it’s a necessity. Without a quality user experience, your website can’t meet the needs of customers and other site visitors.

In today’s self-storage marketplace, customer expectations are at an all-time high. If your website doesn’t quickly and conveniently provide the information they need, customers will simply navigate to the next provider on the Google search results page.

When we drill down into the rationale behind UX design, we discover several reasons why UX matters to your self-storage business:

  • Customer satisfaction – UX design creates a better customer experience. It eliminates frustration, confusion, anger and other negative responses customers exhibit when a website doesn’t meet their expectations or satisfy their needs.
  • Customer loyalty – Self-storage customers reward exceptional on-site experiences with repeat business. Offering your customers, a top-rate user experience reduces the likelihood they will jump ship to the competition.
  • Higher return on investment (ROI) – Effective UX design improves ROI by increasing your website’s effectiveness. Higher conversion rates, improved loyalty, and other metrics impact your bottom line and ramp up the return you receive on website investments.
  • Improved efficiency and productivity – Carefully crafted UX design enables users to accomplish on-site tasks faster and more efficiently, eliminating the errors that occur on poorly constructed sites. Improved efficiency means that your employees will spend less time troubleshooting problems and more time doing things that generate revenue or improve customer satisfaction.
  • Positive customer sentiment – A visually appealing website is a good start. But you also need a high-quality user experience to impress prospects and existing tenants. In many cases, UX design can be leveraged to show prospects that your operation takes the customer experience seriously.

Tips and Best Practices in UX Design

With so much riding on the user experience, you need to invest time and resources to incorporate UX design principles into your self-storage website. Although it’s important to tailor your website’s user experience to your operation and the needs of the target audience(s), there are several best practices all self-storage operators should consider.

For starters, make sure your website prioritizes the needs and limitations of your customers. Too often, businesses fill their websites with content and resources that highlight the company’s industry credentials but fail to provide information and navigational elements that are valuable to users.

When it comes to navigation, design your website to streamline customers’ on-site actions. For example, if you allow customers to purchase storage units or pay online, make these sections of the site visible and reduce the number of steps it takes to complete transactions. Likewise, make your contact information (phone number, physical address, and email) clearly visible and supply a contact form to encourage prospects to connect with your business.

Finally, an exceptional UX design requires a level of sophistication and skill. Rather than tackling it on your own, consider partnering with a digital marketing firm that specializes in optimizing websites for self-storage customers. The money you invest will protect your ability to compete in today’s digital marketplace and deliver returns in the form of increased revenue, improved efficiency, and more satisfied customers.

WHAT OUR CUSTOMERS SAY ABOUT US

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David Segal
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Automatit has been a great company to work with. They are incredibly responsive and friendly. I am very impressed with their company and all the people who I interact with there.
David Allan
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Automatit has been a great partner to work with and helped us put together a top notch website. They've been responsive to our questions and minor maintenance issues and have been a great partner over the last 5 years. Thank you!
Michael Tsouroupakis
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I recently redesigned my website and Automatit did the work for me. They were excellent especially Victoria who led the project from start to finish. Overall I'm very happy and I highly recommend them. Thank you for everything.
Maria Arcenas
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We are very satisfied with the new website Automatit created for Aliso Viejo Self Storage. Automatit's staff gave the best customer service!Thanks to everyone involved in this project.
Franklin Young
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Highway 5 Self Storage
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We are so pleased with Automatit. They were helpful and made it so easy for us. There very creative and will walk you through the project from beginning to finish. There knowledge and customer service is awesome.
Kelley Reever
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We are so happy with our new website! Thanks Automatit!
Neil Kadakia
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Heather and Kelly from Automatit were very friendly, courteous, and their customer service was top-notch. They were patient through our yearlong process to complete our website and worked with us to create a website we're happy with. I would recommend their service to other self-storage business owners. Cheers!
Nancy Persico
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Stacie Maxwell
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If you are looking for a web team to truly take you to the top with expert advice, beautiful design, and data-driven results, then Automatit, Inc. is definitely your A-Team.
James Nault
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Sira Lawless
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Michael McDaniel
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martin westbrook
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I’m am very pleased with the Automatit team in the development and implementation of my self-storage website!
Tom Leddy
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Excellent partner with my business. They have had a major impact on the growth as customers search over the internet.
Jeff Romlein
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The dedicated team at Automatit did an excellent job at redesigning our Stadium Self Storage website making it clean, modern and easy to navigate. They integrated seamlessly into our unit management software, allowing us to publish our rates to the web, as well as rent and reserve units online. If you are in the self storage business, and want a successful web presence, then you need Automatit a... Read More
The dedicated team at Automatit did an excellent job at redesigning our Stadium Self Storage website making it clean, modern and easy to navigate. They integrated seamlessly into our unit management software, allowing us to publish our rates to the web, as well as rent and reserve units online. If you are in the self storage business, and want a successful web presence, then you need Automatit as your partner.
Amelia Sholar
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Our experience with the Automatit team has been exceptional at every level. They have been incredibly responsive and exceeded our expectations with our new website design. I would highly recommend working with them for self storage web design.
Harold Panciera, Jr.
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Over the past 2 months, I have been working with Automatit to develop our new website. It went live recently and I want to share that it was a pleasurable experience to work with them. Their team is comprised of highly qualified, professional people and all have an abundance of sincere caring to please the customer. Having owned numerous businesses throughout the U.S. over the past 41 years, I kno... Read More
Over the past 2 months, I have been working with Automatit to develop our new website. It went live recently and I want to share that it was a pleasurable experience to work with them. Their team is comprised of highly qualified, professional people and all have an abundance of sincere caring to please the customer. Having owned numerous businesses throughout the U.S. over the past 41 years, I know the critical importance of those qualities to a successful business. While there may a bit more fine tuning to do, I am very pleased with our website.
Jacqueline Feldman
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Automatit is a great company to work with! Their staff is very friendly, and their customer service is top of the line! They always go above and beyond when answering questions or making updates to our website, and they are very timely. Highly recommend!
floyd hubbell
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I've been a customer for many years. They do a great job with my website and SEO!
G Dog
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Sean Barron
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The team at Automatit has been a pleasure to work with over the past year. From web design to SEO to tech help, they are first rate. They are attentive, responsive and really care about serving the customer to the best of their ability. I look forward to a long and prosperous relationship.
Brad North
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I've worked with Automatit for years and they've been great to work with. They seem to always be on the cutting edge of driving internet traffic to our stores through optimizing our Search Engine Optimization and Paid Search Programs. They have become my #1 source for lead generation!
A Schillinger Self Storage
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Excellent service..very attentive to individual needs..I highly recommend them!!! Jim Tucker
Ann Winston
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We highly recommend Automatit. They helped us design an attractive and easy-to-navigate website for our self storage business. When we request changes, they are quick to respond. Most importantly, the website functions really well, with a large portion of our customers making reservations for rentals on the website.

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